Rolf Reber

Image of Rolf Reber
Norwegian version of this page
Phone +47 22845186
Mobile phone 46636216
Available hours By agreement
Visiting address NEMKO-bygget Gaustadalléen 30 0373 Oslo
Postal address Postboks 1094 Blindern 0317 Oslo

Academic Interests

The book Critical Feeling (2016; Cambridge University Press) is the culmination on my research on feelings. Theoretical and empirical work examined fluency theories of aesthetic pleasure and Aha-experiences.

An article on the psycho-historical framework for research on art appreciation(together with Nicolas Bullot) has been published in Behavioral and Brain Sciences (2013).

Currently, a project funded from the Norwegian Research Council tests out interventions to increase interest in mathematics at school.


PSY1000 / PSYC1200 -- Innføring i generell psykologi

PSY4301 -- Judgment and Decision Making and Social Cognition 

Skriveseminar for Masterstudenter i Helse-, Sosial- og Personlighetspsykologi

Higher education and employment history

Professor of Cognitive Psychology, University of Oslo, 2013 →

Adjunct Professor, Department of Education, University of Bergen, 2013 →

Visiting Professor, University of British Columbia, Vancouver, 2009-2010

Professor of Cognitive Psychology, University of Bergen, 2004-2013

Associate Professor of Cognitive Psychology, University of Bergen, 2003-2004

Guest lecturer, ETH Zürich, 2000-2002

Assistant research professor, University of Bern, 2000-2003

Researcher, University of Bern, 1998-2000

Postdoctoral fellow, Université de Bourgogne, Dijon, 1996-1997

Postdoctoral fellow, University of Michigan, Ann Arbor, 1994-1996

PhD (Dr. phil. hist.), University of Bern, 1994


Teaching award "Das goldene Psi", awarded by the psychology students of the University of Mannheim for the best and most innovative course within the academic year 2010/ 2011 (Erasmus teacher exchange program)


Nicolas Bullot, Macquarie University; Weiqin Chen, Oslo and Akershus University College of Applied Sciences; Bo Christensen, Copenhagen Business School; Per Olav Folgerø, University of Bergen; Teresa Garcia-Marques, ISPA Lisbon; Rainer Greifeneder, University of Basel; Judith Harackiewicz, University of Wisconsin; Lasse Hodne, Norwegian University of Science and Technology; Tore Kristensen, Copenhagen Business School; Beat Meier, University of Bern; Ara Norenzayan, University of British Columbia; Daphna Oyserman, University of Michigan; Pierre Perruchet, Université de Bourgogne; Norbert Schwarz, University of Michigan; Edward Slingerland, University of British Columbia; Karsten Specht, University of Bergen; Michael Stausberg, University of Bergen; Sascha Topolinski, University of Cologne; Christian Unkelbach, University of Cologne; Piotr Winkielman, University of California at San Diego.

Tags: Cognitive psychology, Social Psychology, Educational Psychology


  • Skaar, Øystein Olav & Reber, Rolf (2020). Motivation through insight: the phenomenological correlates of insight and spatial ability tasks. Journal of Cognitive Psychology. ISSN 2044-5911. doi: 10.1080/20445911.2020.1844721. Full text in Research Archive
  • Christensen, Bo; Ball, Linden & Reber, Rolf (2020). Perceptual fluency effects in judgments of creativity and beauty: creative objects are perceived fluently yet they are visually complex. Journal of Cognitive Psychology. ISSN 2044-5911. 32(1), p. 45–66. doi: 10.1080/20445911.2019.1689986.
  • Nadarevic, Lena; Reber, Rolf; Helmecke, Anne Josephine & Köse, Dilara (2020). Perceived truth of statements and simulated social media postings: an experimental investigation of source credibility, repeated exposure, and presentation format. Cognitive Research: Principles and Implications. 5(1). doi: 10.1186/s41235-020-00251-4.
  • Skaar, Øystein Olav & Reber, Rolf (2019). The phenomenology of aha-experiences. Motivation Science. ISSN 2333-8113. 6(1), p. 49–60. doi: 10.1037/mot0000138.
  • Høgheim, Sigve & Reber, Rolf (2019). Interesting, but Less Interested: Gender Differences and Similarities in Mathematics Interest. Scandinavian Journal of Educational Research. ISSN 0031-3831. 63(2), p. 285–299. doi: 10.1080/00313831.2017.1336482.
  • Reber, Rolf; Canning, Elizabeth & Harackiewicz, Judith (2018). Personalized Education to Increase Interest. Current Directions in Psychological Science. ISSN 0963-7214. 27, p. 449–454. doi: 10.1177/0963721418793140. Full text in Research Archive
  • Reber, Rolf (2018). Making school meaningful: Linking psychology of education to meaning in life. Educational review (Birmingham). ISSN 0013-1911. p. 1–21. doi: 10.1080/00131911.2018.1428177. Full text in Research Archive
  • Høgheim, Sigve & Reber, Rolf (2017). Eliciting Mathematics Interest: New Directions for Context Personalization and Example Choice. Journal of Experimental Education. ISSN 0022-0973. 85(4), p. 597–613. doi: 10.1080/00220973.2016.1268085.
  • Landwehr, Jan R.; Golla, Benedikt & Reber, Rolf (2017). Processing fluency: An inevitable side effect of evaluative conditioning. Journal of Experimental Social Psychology. ISSN 0022-1031. 70, p. 124–128. doi: 10.1016/j.jesp.2017.01.004.
  • Erle, Thorsten M.; Reber, Rolf & Topolinski, Sascha (2017). Affect from mere perception. Illusory contour perception feels good. Emotion. ISSN 1528-3542. 17(5), p. 856–866. doi: 10.1037/emo0000293.
  • Silva, Rita R.; Garcia-Marques, Teresa & Reber, Rolf (2017). The informative value of type of repetition: Perceptual and conceptual fluency influences on judgments of truth. Consciousness and Cognition. ISSN 1053-8100. 51, p. 53–67. doi: 10.1016/j.concog.2017.02.016.
  • Reber, Rolf & Greifender, Rainer (2017). Processing fluency in education: How metacognitive feelings shape learning, belief formation, and affect . Educational Psychologist. ISSN 0046-1520. 52(2), p. 84–103. doi: 10.1080/00461520.2016.1258173. Full text in Research Archive
  • Folgerø, Per Olav; Hodne, Lasse; Johansson, Christer; Andresen, Alf Edgar; Sætren, Lill Charlotte & Specht, Karsten [Show all 8 contributors for this article] (2016). Effects of facial symmetry and gaze direction on perception of social attributes: A study in experimental art history. Frontiers in Human Neuroscience. ISSN 1662-5161. 10:452(2016). doi: 10.3389/fnhum.2016.00452. Full text in Research Archive
  • Garcia-Marques, Teresa; Silva, Rita R; Reber, Rolf & Unkelbach, Christian (2015). Hearing a statement now and believing the opposite later. Journal of Experimental Social Psychology. ISSN 0022-1031. 56, p. 126–129. doi: 10.1016/j.jesp.2014.09.015.
  • Høgheim, Sigve & Reber, Rolf (2015). Supporting interest of middle school students in mathematics through context personalization and example choice. Contemporary Educational Psychology. ISSN 0361-476X. 42, p. 17–25. doi: 10.1016/j.cedpsych.2015.03.006.
  • Topolinski, Sascha; Erle, Thorsten M. & Reber, Rolf (2015). Necker's smile: Immediate affective consequences of early perceptual processes. Cognition. ISSN 0010-0277. 140, p. 1–13. doi: 10.1016/j.cognition.2015.03.004.
  • Reber, Rolf; Christensen, Bo T. & Meier, Beat (2014). Effects of meaning and symmetry on judgments of size. Frontiers in Psychology. ISSN 1664-1078. 5. doi: 10.3389/fpsyg.2014.01270.
  • Reber, Rolf (2014). Mindfulness in education. In Ie, Amanda; Ngnoumen, Christelle T. & Langer, Ellen J. (Ed.), The Wiley Blackwell Handbook of Mindfulness. Wiley-Blackwell. ISSN 978-1-118-29487-1. p. 1054–1070.
  • Bullot, Nicolas J. & Reber, Rolf (2013). A psycho-historical research program for the integrative science of art. Behavioral and Brain Sciences. ISSN 0140-525X. 36(2), p. 163–180. doi: 10.1017/S0140525X12002464.
  • Bullot, Nicolas J. & Reber, Rolf (2013). The Artful Mind Meets Art History: Toward a Psycho-Historical Framework for the Science of Art Appreciation. Behavioral and Brain Sciences. ISSN 0140-525X. 36(2), p. 123–137. doi: 10.1017/S0140525X12000489.
  • Høgheim, Sigve & Reber, Rolf (2012). Økt interesse for læring. Tangenten - Tidsskrift for matematikkundervisning. ISSN 0802-8192. 23(4), p. 48–51.
  • Reber, Rolf (2012). Critical Feeling: The Strategic Use of Processing Fluency. In Unkelbach, Christian & Greifeneder, Rainer (Ed.), The Experience of Thinking. How feelings from mental processes influence cognition and behaviour. Psychology Press. ISSN 978-1-84872-065-7. p. 169–184. doi: 10.1017/cbo9781107446755.010.
  • Reber, Rolf (2012). Processing fluency, aesthetic pleasure, and culturally shared taste. In Shimamura, Arthur P. & Palmer, Stephen E. (Ed.), Aesthetic Science. Connecting Minds, Brains, and Experience. Oxford University Press. ISSN 9780199732142. p. 223–249. doi: 10.1093/acprof%3Aoso/9780199732142.003.0055.
  • Reber, Rolf & Slingerland, Edward G. (2011). Confucius meets cognition: new answers to old questions. Religion, Brain and Behavior. ISSN 2153-599X. 1(2), p. 135–145. doi: 10.1080/2153599X.2011.598329.
  • Meier, Beat; von Wartburg, Philipp; Matter, Sibylle; Rothen, Nicolas & Reber, Rolf (2011). Performance predictions improve prospective memory and influence retrieval experience. Canadian journal of experimental psychology. ISSN 1196-1961. 65(1), p. 12–18. doi: 10.1037/a0022784.
  • Chen, Weiqin & Reber, Rolf (2011). Writing Wikipedia articles as course assignment. In Hirashima, Tsukasa; Biswas, Gautum; Supnithi, Thepchai & Yu, Fu-Yun (Ed.), Proceedings of the 19th International Conference on Computers in Education: ICCE2011. Asia-Pacific Society for Computers in Education. ISSN 978-616-12-0188-3. p. 692–696.
  • Chen, Weiqin & Reber, Rolf (2010). Example Choice and ExampleWiki. In Chang, Ben; Hirashima, Tsukasa; Ogata, Hiroaki; Wong, Su Luan; Kong, Siu Cheung & Yu, Fu-Yun (Ed.), Joint Proceedings of the WWIP and IYR Symposium at the 18th International Conference on Computers in Education. Asia-Pacific Society for Computers in Education. ISSN 978-983-42512-6-0. p. 60–62.
  • Topolinski, Sascha & Reber, Rolf (2010). Immediate truth - temporal contiguity between a cognitive problem and its solution determines experienced veracity of the solution. Cognition. ISSN 0010-0277. 114(1), p. 117–122. doi: 10.1016/j.cognition.2009.09.009.
  • Topolinski, Sascha & Reber, Rolf (2010). Gaining Insight Into the "Aha" Experience. Current Directions in Psychological Science. ISSN 0963-7214. 19(6), p. 402–405. doi: 10.1177/0963721410388803.
  • Rice, Diana R.; Abrams, Dominic; Badea, Constantina; Bohner, Gerd; Carnaghi, Andrea & Dementi, Lyudmila I. [Show all 18 contributors for this article] (2010). What did you just call me? European and American ratings of the valence of ethnophaulisms (ethnic labels). Journal of Language and Social Psychology. ISSN 0261-927X. 29(1), p. 117–131. doi: 10.1177/0261927X09351696.
  • Reber, Rolf & Unkelbach, Christian (2010). The epistemic status of processing fluency as source for judgments of truth. Review of Philosophy and Psychology. ISSN 1878-5158. 1(4), p. 563–581. doi: 10.1007/s13164-010-0039-7.
  • Reber, Rolf; Wurtz, Pascal; Knapstad, Marit & Lervik, Linn Vathne (2010). Polarity correspondence in comparative number magnitude judgments. Psychonomic Bulletin & Review. ISSN 1069-9384. 17(2), p. 219–223. doi: 10.3758/PBR.17.2.219.
  • Reber, Rolf; Hetland, Hilde; Chen, Weiqin; Norman, Elisabeth & Kobbeltvedt, Therese (2009). Effects of example choice on interest, control, and learning. The Journal of the Learning Sciences. ISSN 1050-8406. 18(4), p. 509–548. doi: 10.1080/10508400903191896.
  • Oyserman, Daphna; Sorensen, Nicholas; Reber, Rolf & Chen, Sylvia Xiaohua (2009). Connecting and separating mindsets: Culture as situated cognition. Journal of Personality and Social Psychology. ISSN 0022-3514. 97(2), p. 217–235. doi: 10.1037/a0015850.
  • Reber, Rolf; Chen, Weiqin; Hetland, Hilde; Norman, Elisabeth & Kobbeltvedt, Therese (2009). Effects of Example Choice on Interest, Control, and Learning. The Journal of the Learning Sciences. ISSN 1050-8406. 18(4), p. 509–548.
  • Reber, Rolf (2008). Art in its experience: Can empirical psychology help assess artistic value? Leonardo: Journal of the International Society for the Arts, Sciences and Technology. ISSN 0024-094X. 41(4), p. 367–372.
  • Chen, Weiqin; Reber, Rolf; Stokke-Olsen, Anne Margrethe & Gudem, Birgitte (2008). ICT in psychology teaching: A formative evaluation. International Journal on E-learning. ISSN 1537-2456. 7(2), p. 201–218.
  • Reber, Rolf; Brun, Morten & Mitterndorfer, Karoline (2008). The use of heuristics in intuitive mathematical judgment. Psychonomic Bulletin & Review. ISSN 1069-9384. 15(6), p. 1174–1178. doi: 10.3758/PBR.15.6.1174.
  • Wurtz, Pascal; Reber, Rolf & Zimmermann, Thomas D. (2008). The feeling of fluent perception: A single experience from multiple asynchronous sources. Consciousness and Cognition. ISSN 1053-8100. 17(1), p. 171–174. doi: 10.1016/j.concog.2007.07.001.
  • Reber, Rolf; Lima, Andreas & Fosse, Bjørg Helland (2007). Effects of regulatory focus on endorsement of religious beliefs. Scandinavian Journal of Psychology. ISSN 0036-5564. 48(6), p. 539–545. doi: 10.1111/j.1467-9450.2007.00589.x.
  • Reber, Rolf; Ruch-Monachon, Marie-Antoinette & Perrig, Walter J. (2007). Decomposing intuitive components in a conceptual problem solving task. Consciousness and Cognition. ISSN 1053-8100. 16(2), p. 294–309. doi: 10.1016/j.concog.2006.05.004.
  • Reber, Rolf & Schwarz, Norbert (2006). Perceptual fluency, preference, and evolution. Polish Psychological Bulletin. ISSN 0079-2993. 37(1), p. 16–22.
  • Reber, Rolf; Meier, Beat; Ruch-Monachon, Marie-Antoinette & Tiberini, Mara (2006). Effects of processing fluency on comparative performance judgments. Acta Psychologica. ISSN 0001-6918. 123(3 ; doi:10.1016/j.actpsy.2006.02.001), p. 337–354. doi: 10.1016/j.actpsy.2006.02.0.
  • Reber, Rolf (2006). Heuristics in judgment and decision making. In Licker, Mark D. (Eds.), McGraw-Hill Yearbook of Science & Technology. McGraw-Hill. ISSN 0071462058. p. 151–153.

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  • Reber, Rolf (2019). Psychology -- the basics. Routledge. ISBN 9781138552265. 184 p.
  • Reber, Rolf (2016). Critical Feeling. How to Use Feelings Strategically. Cambridge University Press. ISBN 9781107629769. 308 p.
  • Reber, Rolf (2015). Hverdagslivets psykologi.Forstå livet bedre (Orig. tysk; oversetter: Lars Holm-Hansen). Pax Forlag. ISBN 9788253038094. 160 p.
  • Reber, Rolf (2010). [A brief psychology of everyday life] Chinese translation of "Kleine Psychologie des Alltäglichen", München: Beck. Global Group Holdings, Ltd.. ISBN 978-986-185-421-2. 224 p.
  • Reber, Rolf (2008). [A brief psychology of everyday life. 72 lessons on how to understand life better] Korean translation. 21st Century Publishers. ISBN 9788950916268. 149 p.
  • Reber, Rolf (2008). Gut so! Kleine Psychologie der Tugend [That's good! A brief psychology of virtue]. C.H. Beck. ISBN 978-3-406-57362-0. 142 p.
  • Reber, Rolf (2007). Kleine Psychologie des Alltäglichen. C.H. Beck. ISBN 9783406548031. 152 p.

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  • Reber, Rolf; Riege, Anine & Martinussen, Liva Jenny (2021). Question asking, storytelling, and problem posing as interventions to trigger situational interest and learning in STEM-topics: A user-based approach to intervention-development .
  • Reber, Rolf & Bullot, Nicolas J. (2019). Conditional objectivism: A strategy for connecting the social sciences and practical decision-making,. In Valsiner, Jaan (Eds.), Social Philosophy of Science for the Social Sciences. Springer Nature. ISSN 978-3-030-33098-9. p. 73–92.
  • Reber, Rolf & Norenzayan, Ara (2018). Shared fluency theory of social cohesiveness: How the metacognitive feeling of processing fluency contributes to group processes,. In Proust, Joëlle & Fortier, Martin (Ed.), Metacognitive Diversity. Oxford University Press. ISSN 9780198789710. p. 47–67.
  • Reber, Rolf (2018). Beauty and truth in mathematics: Evidence from cognitive psychology. In Bangu, Sorin (Eds.), Naturalizing Logico-Mathematical Knowledge: Approaches from Philosophy, Psychology and Cognitive Science. Routledge. ISSN 9781138244108. p. 252–267.
  • Reber, Rolf (2017). Availability. In Pohl, Rüdiger F. (Eds.), Cognitive illusions: Intriguing phenomena in thinking, judgment and memory. Routledge. ISSN 978-1-138-90342-5. p. 147–163.
  • Høgheim, Sigve & Reber, Rolf (2015). Triggering and maintaining situational interest with context personalization and example choice.
  • Høgheim, Sigve & Reber, Rolf (2014). The effect of personalization and example choice on students' interest in mathematics.
  • Stibric, Marina & Reber, Rolf (2013). The effects of example choice on students' interest and performance in mathematics.
  • Reber, Rolf; Bullot, Nicolas J.; Blikstad, Camilla & Scocciolini, Giulia (2013). How artists use disfluency.
  • Reber, Rolf & Bullot, Nicolas J. (2013). Artistic understanding matters to musical judgment Comment on "From everyday emotions to aesthetic emotions: Towards a unified theory of musical emotions" by Patrik N. Juslin. Physics of Life Reviews. ISSN 1571-0645. 10(3), p. 273–274. doi: 10.1016/j.plrev.2013.06.006.
  • Bullot, Nicolas J. & Reber, Rolf (2012). The artful mind meets art history: A psycho-historical foundation for empirical aesthetics.
  • Reber, Rolf & Bullot, Nicolas (2012). Cognitive Science Meets Art History. A Psycho-Historical Framework for Psychological and Neuroaesthetics.
  • Reber, Rolf (2012). Normative Issues in Psychological Research about Processing Fluency.
  • Reber, Rolf (2012). People’s judgements of the truth of propositions, and its application to intuitive decisions about the correctness of mathematical solutions.
  • Reber, Rolf (2011). How to Increase Interest.
  • Reber, Rolf (2011). How to assess processing fluency (within symposium "Issues in the Measurement of Facets of Metacognition").
  • Reber, Rolf & Topolinski, Sascha (2011). The phenomenology of insights (within symposium "Current directions in fluency research: Integration and expansion beyond classic effects").
  • Reber, Rolf (2011). How Norms and Values Influence Human Judgment (Keynote Lecture).
  • Reber, Rolf (2011). A Fluency Account of the Insight Experience.
  • Chen, Weiqin & Reber, Rolf (2011). Interests, Relevance, Motivation and Learning.
  • Reber, Rolf; Chen, Weiqin & Hetland, Hilde (2011). Hvordan vil ExampleWIki-metoden øke interessen for matematikk og maturfag?
  • Reber, Rolf (2010). Perception as Affective Experience.
  • Reber, Rolf (2010). A Fluency Theory of Culturally Shared Taste.
  • Chen, Weiqin & Reber, Rolf (2010). ExampleWiki.
  • Reber, Rolf; Hetland, Hilde; Chen, Weiqin; Norman, Elisabeth & Kobbeltvedt, Therese (2010). Effects of example choice on topic interest and perceived control.
  • Reber, Rolf (2009). Udfordringer ved forskning i transformationer.
  • Reber, Rolf (2009). Fluency, Schönheit und Wahrheit.
  • Reber, Rolf (2009). Die Fluency-Heuristik bei intuitiven Urteilen.
  • Reber, Rolf (2009). Die Rolle von Fluency und plötzlicher Einsicht bei intuitiven Urteilen.
  • Reber, Rolf (2009). Processing fluency and Aesthetics.
  • Reber, Rolf (2009). What Are Aesthetic Tools in Science?
  • Reber, Rolf (2009). Perception and Affect.
  • Reber, Rolf (2009). The Shared Fluency Theory of Social Cohesiveness.
  • Reber, Rolf; Wurtz, Pascal; Knapstad, Marit & Lervik, Linn Vathne (2009). A Polarity Correspondence Account of Comparative Number Magnitude Judgments.
  • Reber, Rolf (2009). Creating insights.
  • Reber, Rolf (2009). Processing fluency: An interface between cognition and affect.
  • Reber, Rolf & Topolinski, Sascha (2009). Einfach + schön = wahr [simple + beautiful = true]. Gehirn & Geist. ISSN 1618-8519. p. 20–23.
  • Reber, Rolf & Topolinski, Sascha (2009). Semplice + bello = vero. Mente & Cervello.
  • Reber, Rolf (2008). A perceptual fluency theory of beauty.
  • Hagtvedt, Henrik; Patrick, Vanessa; Alba, Joseph; Batra, Rishtee; Brunel, Frédéric & Chitturi, Ravi [Show all 18 contributors for this article] (2008). Round Table Discussion on Aesthetics and Consumption.
  • Reber, Rolf (2008). The metacognitive basis of judged truth.
  • Reber, Rolf (2007). Why beauty counts: A perceptual fluency account of product evaluation.
  • Chen, Weiqin; Reber, Rolf; Gudem, Birgitte & Stokke, Anne-Margrethe (2007). POSbase.
  • Reber, Rolf; Hetland, Hilde; Chen, Weiqin; Norman, Elisabeth & Kobbeltvedt, Therese (2007). Example choice promotes interest.
  • Reber, Rolf (2006). Phenomenology depends on human nature. American Psychologist. ISSN 0003-066X. 61(3), p. 258–259.
  • Reber, Rolf (2006). Beauty is in the Processing Experience of the Beholder - A Perceptual Fluency Theory of Aesthetic Preference.
  • Rüter, Katja & Reber, Rolf (2006). Die Leichtigkeit des Abrufes von Vergleichsstandards – eine subtile Einflussgröße bei Selbsteinschätzungen [Ease of recall of comparison standards – a subtle variable influencing self-judgments].
  • Høgheim, Sigve; Reber, Rolf; Federici, Roger Andre; Krumsvik, Rune Johan & Stadler, Matthias Gregor (2017). Making math interesting. An experimental study of interventions to encourage interest in mathematics. University of Bergen. ISSN 978-82-308-3877-8.

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Published Oct. 3, 2013 11:07 AM - Last modified Sep. 27, 2021 11:52 PM