Rolf Reber

Image of Rolf Reber
Norwegian version of this page
Phone +47-22845186
Room S-04-19
Available hours By agreement
Visiting address Harald Schjelderups hus Forskningsveien 3A 0373 Oslo
Postal address Postboks 1094 Blindern 0317 OSLO
Other affiliations Faculty of Educational Sciences

Academic Interests

The book Critical Feeling (2016; Cambridge University Press) is the culmination on my research on feelings. Theoretical and empirical work examined fluency theories of aesthetic pleasure and Aha-experiences.

An article on the psycho-historical framework for research on art appreciation(together with Nicolas Bullot) has been published in Behavioral and Brain Sciences (2013).

Currently, a project funded from the Norwegian Research Council tests out interventions to increase interest in mathematics at school.


PSY1000 / PSYC1200 -- Innføring i generell psykologi

PSY4301 -- Judgment and Decision Making and Social Cognition 

Skriveseminar for Masterstudenter i Helse-, Sosial- og Personlighetspsykologi

Higher education and employment history

Professor of Cognitive Psychology, University of Oslo, 2013 →

Adjunct Professor, Department of Education, University of Bergen, 2013 →

Visiting Professor, University of British Columbia, Vancouver, 2009-2010

Professor of Cognitive Psychology, University of Bergen, 2004-2013

Associate Professor of Cognitive Psychology, University of Bergen, 2003-2004

Guest lecturer, ETH Zürich, 2000-2002

Assistant research professor, University of Bern, 2000-2003

Researcher, University of Bern, 1998-2000

Postdoctoral fellow, Université de Bourgogne, Dijon, 1996-1997

Postdoctoral fellow, University of Michigan, Ann Arbor, 1994-1996

PhD (Dr. phil. hist.), University of Bern, 1994


Teaching award "Das goldene Psi", awarded by the psychology students of the University of Mannheim for the best and most innovative course within the academic year 2010/ 2011 (Erasmus teacher exchange program)


Nicolas Bullot, Macquarie University; Weiqin Chen, Oslo and Akershus University College of Applied Sciences; Bo Christensen, Copenhagen Business School; Per Olav Folgerø, University of Bergen; Teresa Garcia-Marques, ISPA Lisbon; Rainer Greifeneder, University of Basel; Judith Harackiewicz, University of Wisconsin; Lasse Hodne, Norwegian University of Science and Technology; Tore Kristensen, Copenhagen Business School; Beat Meier, University of Bern; Ara Norenzayan, University of British Columbia; Daphna Oyserman, University of Michigan; Pierre Perruchet, Université de Bourgogne; Norbert Schwarz, University of Michigan; Edward Slingerland, University of British Columbia; Karsten Specht, University of Bergen; Michael Stausberg, University of Bergen; Sascha Topolinski, University of Cologne; Christian Unkelbach, University of Cologne; Piotr Winkielman, University of California at San Diego.

Tags: Cognitive psychology, Social Psychology, Educational Psychology


  • Erle, Thorsten M.; Topolinski, Sascha & Reber, Rolf (2017). Affect from mere perception. Illusory contour perception feels good. Emotion.  ISSN 1528-3542.
  • Høgheim, Sigve & Reber, Rolf (2017). Eliciting mathematics interest: New directions for Context Personalization and Example Choice. Journal of Experimental Education.  ISSN 0022-0973. . doi:
  • Landwehr, Jan R.; Golla, Benedikt & Reber, Rolf (2017). Processing fluency: An inevitable side effect of evaluative conditioning. Journal of Experimental Social Psychology.  ISSN 0022-1031.
  • Reber, Rolf & Greifender, Rainer (2017). Processing fluency in education: How metacognitive feelings shape learning, belief formation, and affect. Educational Psychologist.  ISSN 0046-1520.
  • Folgerø, Per Olav; Hodne, Lasse; Johansson, Christer; Andresen, Alf Edgar; Sætren, Lill Charlotte; Specht, Karsten; Skaar, Øystein Olav & Reber, Rolf (2016). Effects of facial symmetry and gaze direction on perception of social attributes: A study in experimental art history. Frontiers in Human Neuroscience.  ISSN 1662-5161.  10:452(2016) . doi: 10.3389/fnhum.2016.00452
  • Garcia-Marques, Teresa; Silva, Rita R; Reber, Rolf & Unkelbach, Christian (2015). Hearing a statement now and believing the opposite later. Journal of Experimental Social Psychology.  ISSN 0022-1031.  56, s 126- 129 . doi: 10.1016/j.jesp.2014.09.015
  • Høgheim, Sigve & Reber, Rolf (2015). Supporting interest of middle school students in mathematics through context personalization and example choice. Contemporary Educational Psychology.  ISSN 0361-476X.  42, s 17- 25 . doi: 10.1016/j.cedpsych.2015.03.006
  • Topolinski, Sascha; Erle, Thorsten M. & Reber, Rolf (2015). Necker's smile: Immediate affective consequences of early perceptual processes. Cognition.  ISSN 0010-0277.  140, s 1- 13 . doi: 10.1016/j.cognition.2015.03.004
  • Reber, Rolf (2014). Mindfulness in education, In Amanda Ie; Christelle T. Ngnoumen & Ellen J. Langer (ed.),  The Wiley Blackwell Handbook of Mindfulness.  Wiley-Blackwell.  ISBN 978-1-118-29487-1.  54.  s 1054 - 1070
  • Reber, Rolf; Christensen, Bo T. & Meier, Beat (2014). Effects of meaning and symmetry on judgments of size. Frontiers in Psychology.  ISSN 1664-1078.  5
  • Bullot, Nicolas J. & Reber, Rolf (2013). A psycho-historical research program for the integrative science of art. Behavioral and Brain Sciences.  ISSN 0140-525X.  36(2), s 163- 180 . doi: 10.1017/S0140525X12002464
  • Bullot, Nicolas J. & Reber, Rolf (2013). The Artful Mind Meets Art History: Toward a Psycho-Historical Framework for the Science of Art Appreciation . Behavioral and Brain Sciences.  ISSN 0140-525X.  36(2), s 123- 137 . doi: 10.1017/S0140525X12000489
  • Høgheim, Sigve & Reber, Rolf (2012). Økt interesse for læring . Tangenten: tidsskrift for matematikk i grunnskolen.  ISSN 0802-8192.  23(4), s 48- 51
  • Reber, Rolf (2012). Critical Feeling: The Strategic Use of Processing Fluency, In Christian Unkelbach & Rainer Greifeneder (ed.),  The Experience of Thinking. How feelings from mental processes influence cognition and behaviour.  Psychology Press.  ISBN 978-1-84872-065-7.  Kapittel.  s 169 - 184
  • Reber, Rolf (2012). Processing fluency, aesthetic pleasure, and culturally shared taste , In Arthur P. Shimamura & Stephen E. Palmer (ed.),  Aesthetic Science. Connecting Minds, Brains, and Experience.  Oxford University Press.  ISBN 9780199732142.  Chapter 9.  s 223 - 249
  • Chen, Weiqin & Reber, Rolf (2011). Writing Wikipedia articles as course assignment, In Tsukasa Hirashima; Gautum Biswas; Thepchai Supnithi & Fu-Yun Yu (ed.),  Proceedings of the 19th International Conference on Computers in Education: ICCE2011.  Asia-Pacific Society for Computers in Education.  ISBN 978-616-12-0188-3.  C6_S14_S141S.  s 692 - 696
  • Meier, Beat; von Wartburg, Philipp; Matter, Sibylle; Rothen, Nicolas & Reber, Rolf (2011). Performance predictions improve prospective memory and influence retrieval experience. Canadian journal of experimental psychology.  ISSN 1196-1961.  65(1), s 12- 18 . doi: 10.1037/a0022784
  • Reber, Rolf & Slingerland, Edward G. (2011). Confucius meets cognition: new answers to old questions. Religion, Brain & Behavior.  ISSN 2153-5981.  1(2), s 135- 145 . doi: 10.1080/2153599X.2011.598329
  • Chen, Weiqin & Reber, Rolf (2010). Example Choice and ExampleWiki, In Ben Chang; Tsukasa Hirashima; Hiroaki Ogata; Su Luan Wong; Siu Cheung Kong & Fu-Yun Yu (ed.),  Joint Proceedings of the WWIP and IYR Symposium at the 18th International Conference on Computers in Education.  Asia-Pacific Society for Computers in Education.  ISBN 978-983-42512-6-0.  1.  s 60 - 62
  • Reber, Rolf & Unkelbach, Christian (2010). The epistemic status of processing fluency as source for judgments of truth . Review of Philosophy and Psychology.  ISSN 1878-5158.  1(4), s 563- 581 . doi: 10.1007/s13164-010-0039-7
  • Reber, Rolf; Wurtz, Pascal; Knapstad, Marit & Lervik, Linn Vathne (2010). Polarity correspondence in comparative number magnitude judgments. Psychonomic Bulletin & Review.  ISSN 1069-9384.  17(2), s 219- 223 . doi: 10.3758/PBR.17.2.219
  • Rice, Diana R.; Abrams, Dominic; Badea, Constantina; Bohner, Gerd; Carnaghi, Andrea; Dementi, Lyudmila I.; Durkin, Kevin; Ehmann, Bea; Hodson, Gordon; Kokdemir, Dogan; Masip, Jaume; Moran, Aidan; Oswald, Margit; Ouwerkerk, Jaap W.; Reber, Rolf; Schroeder, Jonathan; Tasiopoulou, Katerina & Trzebinski, Jerzy (2010). What did you just call me? European and American ratings of the valence of ethnophaulisms (ethnic labels). Journal of language and social psychology.  ISSN 0261-927X.  29(1), s 117- 131 . doi: 10.1177/0261927X09351696
  • Topolinski, Sascha & Reber, Rolf (2010). Gaining Insight Into the "Aha" Experience. Current Directions in Psychological Science (Print).  ISSN 0963-7214.  19(6), s 402- 405 . doi: 10.1177/0963721410388803
  • Topolinski, Sascha & Reber, Rolf (2010). Immediate truth - temporal contiguity between a cognitive problem and its solution determines experienced veracity of the solution. Cognition.  ISSN 0010-0277.  114(1), s 117- 122 . doi: 10.1016/j.cognition.2009.09.009
  • Oyserman, Daphna; Sorensen, Nicholas; Reber, Rolf & Chen, Sylvia Xiaohua (2009). Connecting and separating mindsets: Culture as situated cognition. Journal of Personality and Social Psychology.  ISSN 0022-3514.  97(2), s 217- 235 . doi: 10.1037/a0015850
  • Reber, Rolf; Chen, Weiqin; Hetland, Hilde; Norman, Elisabeth & Kobbeltvedt, Therese (2009). Effects of Example Choice on Interest, Control, and Learning. The Journal of the Learning Sciences.  ISSN 1050-8406.  18(4), s 509- 548
  • Reber, Rolf; Hetland, Hilde; Chen, Weiqin; Norman, Elisabeth & Kobbeltvedt, Therese (2009). Effects of example choice on interest, control, and learning. The Journal of the Learning Sciences.  ISSN 1050-8406.  18(4), s 509- 548 . doi: 10.1080/10508400903191896
  • Chen, Weiqin; Reber, Rolf; Stokke-Olsen, Anne Margrethe & Gudem, Birgitte (2008). ICT in psychology teaching: A formative evaluation. International Journal on E-learning.  ISSN 1537-2456.  7(2), s 201- 218
  • Reber, Rolf (2008). Art in its experience: Can empirical psychology help assess artistic value?. Leonardo: Journal of the International Society for the Arts, Sciences and Technology.  ISSN 0024-094X.  41(4), s 367- 372
  • Reber, Rolf; Brun, Morten & Mitterndorfer, Karoline (2008). The use of heuristics in intuitive mathematical judgment . Psychonomic Bulletin & Review.  ISSN 1069-9384.  15(6), s 1174- 1178 . doi: 10.3758/PBR.15.6.1174
  • Wurtz, Pascal; Reber, Rolf & Zimmermann, Thomas D. (2008). The feeling of fluent perception: A single experience from multiple asynchronous sources. Consciousness and Cognition.  ISSN 1053-8100.  17(1), s 171- 174 . doi: 10.1016/j.concog.2007.07.001
  • Reber, Rolf; Lima, Andreas & Fosse, Bjørg Helland (2007). Effects of regulatory focus on endorsement of religious beliefs. Scandinavian Journal of Psychology.  ISSN 0036-5564.  48(6), s 539- 545 . doi: 10.1111/j.1467-9450.2007.00589.x
  • Reber, Rolf; Ruch-Monachon, Marie-Antoinette & Perrig, Walter J. (2007). Decomposing intuitive components in a conceptual problem solving task. Consciousness and Cognition.  ISSN 1053-8100.  16(2), s 294- 309 . doi: doi:10.1016/j.concog.2006.05.004
  • Reber, Rolf (2006). Heuristics in judgment and decision making, In Mark D. Licker (ed.),  McGraw-Hill Yearbook of Science & Technology.  McGraw-Hill.  ISBN 0071462058.  kapittel.  s 151 - 153
  • Reber, Rolf & Schwarz, Norbert (2006). Perceptual fluency, preference, and evolution. Polish Psychological Bulletin.  ISSN 1641-7844.  37(1), s 16- 22
  • Reber, Rolf; Meier, Beat; Ruch-Monachon, Marie-Antoinette & Tiberini, Mara (2006). Effects of processing fluency on comparative performance judgments. Acta Psychologica.  ISSN 0001-6918.  123(3 ; doi:10.1016/j.actpsy.2006.02.001), s 337- 354 . doi: doi:10.1016/j.actpsy.2006.02.0
  • Sætrevik, Bjørn; Reber, Rolf & Sannum, Petter (2006). The Utility of Implicit Learning in the Teaching of Rules. Learning and Instruction.  ISSN 0959-4752.  16(4), s 363- 373 . doi: 10.1016/j.learninstruc.2006.07.006
  • Reber, Rolf (2005). Assessing motivational factors in educational technology: the case of building a web site as course assignment. British Journal of Educational Technology.  ISSN 0007-1013.  36(1), s 93- 95
  • Chen, Weiqin; Reber, Rolf; Gudem, B. & Stokke-Olsen, A.M. (2004). ICT in Psychology Teaching: A Formative Evaluation, In K Kinshuk (ed.),  Crafting Learning within Context.  IEEE.  120.
  • Reber, Rolf (2004). Availability, In Rüdiger F. Pohl (ed.),  Cognitive illusions : A handbook on fallacies and biases in thinking, judgement and memory.  Psychology Press.  ISBN 1-84169-351-0.  *.  s 147 - 163
  • Reber, Rolf; Schwarz, Norbert & Winkielman, Piotr (2004). Processing Fluency and Aestethic Pleasure: Is Beauty in the Perceiver's Processing Experience?. Personality and Social Psychology Review.  ISSN 1088-8683.  8(4), s 364- 382
  • Reber, Rolf; Wurtz, Pascal & Zimmermann, Thomas D. (2004). Exploring "fringe" conciousness: The subjective experience of perceptual fluency and its objective bases. Consciousness and Cognition.  ISSN 1053-8100.  13, s 47- 60 . doi: 10.1016/S1053-8100(03)00049-7
  • Reber, Rolf; Zimmermann, Thomas D. & Wurtz, Pascal (2004). Judgments of duration, figure-ground contrast, and size for words and nonwords. Perception & Psychophysics.  ISSN 0031-5117.  66(7), s 1105- 1114
  • Perruchet, Pierre & Reber, Rolf (2003). Why untrained control groups provide invalid baselines: A reply to Dienes and Altmann . Quarterly Journal of Experimental Psychology.  ISSN 0033-555X.  56A(1), s 125- 130

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  • Reber, Rolf (2016). Critical Feeling. How to Use Feelings Strategically. Cambridge University Press.  ISBN 9781107629769.  308 s.
  • Reber, Rolf (2015). Hverdagslivets psykologi.Forstå livet bedre. Pax Forlag.  ISBN 9788253038094.  160 s.
  • Reber, Rolf (2010). [A brief psychology of everyday life] Chinese translation of "Kleine Psychologie des Alltäglichen", München: Beck. Global Group Holdings, Ltd..  ISBN 978-986-185-421-2.  224 s.
  • Reber, Rolf (2008). [A brief psychology of everyday life. 72 lessons on how to understand life better] Korean translation. 21st Century Publishers.  ISBN 9788950916268.  149 s.
  • Reber, Rolf (2008). Gut so! Kleine Psychologie der Tugend [That's good! A brief psychology of virtue]. C.H. Beck.  ISBN 978-3-406-57362-0.  142 s.
  • Reber, Rolf (2007). Kleine Psychologie des Alltäglichen. C.H. Beck.  ISBN 9783406548031.  152 s.

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  • Høgheim, Sigve & Reber, Rolf (2015). Triggering and maintaining situational interest with context personalization and example choice.
  • Høgheim, Sigve & Reber, Rolf (2014). The effect of personalization and example choice on students' interest in mathematics.
  • Reber, Rolf & Bullot, Nicolas J. (2013). Artistic understanding matters to musical judgment Comment on "From everyday emotions to aesthetic emotions: Towards a unified theory of musical emotions" by Patrik N. Juslin. Physics of Life Reviews.  ISSN 1571-0645.  10(3), s 273- 274 . doi: 10.1016/j.plrev.2013.06.006
  • Reber, Rolf; Bullot, Nicolas J.; Blikstad, Camilla & Scocciolini, Giulia (2013). How artists use disfluency.
  • Stibric, Marina & Reber, Rolf (2013). The effects of example choice on students' interest and performance in mathematics.
  • Bullot, Nicolas J. & Reber, Rolf (2012). The artful mind meets art history: A psycho-historical foundation for empirical aesthetics.
  • Reber, Rolf (2012). Normative Issues in Psychological Research about Processing Fluency.
  • Reber, Rolf (2012). People’s judgements of the truth of propositions, and its application to intuitive decisions about the correctness of mathematical solutions.
  • Reber, Rolf & Bullot, Nicolas (2012). Cognitive Science Meets Art History. A Psycho-Historical Framework for Psychological and Neuroaesthetics.
  • Chen, Weiqin & Reber, Rolf (2011). Interests, Relevance, Motivation and Learning.
  • Reber, Rolf (2011). A Fluency Account of the Insight Experience.
  • Reber, Rolf (2011). How Norms and Values Influence Human Judgment (Keynote Lecture).
  • Reber, Rolf (2011). How to Increase Interest.
  • Reber, Rolf (2011). How to assess processing fluency (within symposium "Issues in the Measurement of Facets of Metacognition").
  • Reber, Rolf; Chen, Weiqin & Hetland, Hilde (2011). Hvordan vil ExampleWIki-metoden øke interessen for matematikk og maturfag?.
  • Reber, Rolf & Topolinski, Sascha (2011). The phenomenology of insights (within symposium "Current directions in fluency research: Integration and expansion beyond classic effects").
  • Chen, Weiqin & Reber, Rolf (2010). ExampleWiki.
  • Reber, Rolf (2010). A Fluency Theory of Culturally Shared Taste.
  • Reber, Rolf (2010). Perception as Affective Experience.
  • Reber, Rolf; Hetland, Hilde; Chen, Weiqin; Norman, Elisabeth & Kobbeltvedt, Therese (2010). Effects of example choice on topic interest and perceived control.
  • Reber, Rolf (2009). Creating insights.
  • Reber, Rolf (2009). Die Fluency-Heuristik bei intuitiven Urteilen.
  • Reber, Rolf (2009). Die Rolle von Fluency und plötzlicher Einsicht bei intuitiven Urteilen.
  • Reber, Rolf (2009). Fluency, Schönheit und Wahrheit.
  • Reber, Rolf (2009). Perception and Affect.
  • Reber, Rolf (2009). Processing fluency and Aesthetics.
  • Reber, Rolf (2009). Processing fluency: An interface between cognition and affect.
  • Reber, Rolf (2009). The Shared Fluency Theory of Social Cohesiveness.
  • Reber, Rolf (2009). Udfordringer ved forskning i transformationer.
  • Reber, Rolf (2009). What Are Aesthetic Tools in Science?.
  • Reber, Rolf & Topolinski, Sascha (2009). Einfach + schön = wahr [simple + beautiful = true] . Gehirn & Geist.  ISSN 1618-8519.  (1-2), s 20- 23
  • Reber, Rolf & Topolinski, Sascha (2009). Semplice + bello = vero. Mente & Cervello.  (55)
  • Reber, Rolf; Wurtz, Pascal; Knapstad, Marit & Lervik, Linn Vathne (2009). A Polarity Correspondence Account of Comparative Number Magnitude Judgments.
  • Hagtvedt, Henrik; Patrick, Vanessa; Alba, Joseph; Batra, Rishtee; Brunel, Frédéric; Chitturi, Ravi; Dahl, Darren; Deng, Xiaoyan; Hoegg, JoAndrea; Hutchinson, Wes; Luchs, Michael; Joy, Annamma; Meyers-Levy, Joan; Moreau, Page; Raghunathan, Raj; Reber, Rolf; Schroeder, Jonathan & Zhu, Juliet (2008). Round Table Discussion on Aesthetics and Consumption .
  • Reber, Rolf (2008). A perceptual fluency theory of beauty.
  • Reber, Rolf (2008). The metacognitive basis of judged truth.
  • Chen, Weiqin; Reber, Rolf; Gudem, Birgitte & Stokke, Anne-Margrethe (2007). POSbase . [www ].
  • Reber, Rolf (2007). Why beauty counts: A perceptual fluency account of product evaluation.
  • Reber, Rolf; Hetland, Hilde; Chen, Weiqin; Norman, Elisabeth & Kobbeltvedt, Therese (2007). Example choice promotes interest.
  • Reber, Rolf; Chen, Weiqin; Stokke, Anne-Margrethe & Gudem, Birgitte (2006). POSbase, a database of Powerpoint presentations of psychological studies.
  • Reber, Rolf; Kobbeltvedt, Therese; Ellila, Joh Øystein; Fosse, Bjørg Helland & Moan, Kristine (2006). Effects of processing fluency and emotional expression of faces on evaluative judgments.
  • Rüter, Katja & Reber, Rolf (2006). Die Leichtigkeit des Abrufes von Vergleichsstandards – eine subtile Einflussgröße bei Selbsteinschätzungen [Ease of recall of comparison standards – a subtle variable influencing self-judgments].
  • Reber, Rolf (2006). Beauty is in the Processing Experience of the Beholder - A Perceptual Fluency Theory of Aesthetic Preference.
  • Reber, Rolf (2006). Phenomenology depends on human nature. American Psychologist.  ISSN 0003-066X.  61(3), s 258- 259
  • Reber, Rolf (2005). A perceptual fluency theory of beauty.
  • Reber, Rolf (2005). Effects of retrieval fluency on comparative performance judgments.
  • Reber, Rolf (2005). Psychology of beauty and philosophy of art.
  • Reber, Rolf (2005). Rule versus similarity: Different in processing mode, not in representations. Behavioral and Brain Sciences.  ISSN 0140-525X.  28(1), s 31
  • Chen, Weiqin; Reber, Rolf; Gudem, Birgitte & Stokke-Olsen, Anne Margrethe (2004). ICT in Psychology Teaching: A Formative Evaluation.
  • Sætrevik, Bjørn; Reber, Rolf & Sannum, Petter (2004). The Utility of Implicit Learning in an Applied Setting.

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Published Oct. 3, 2013 11:07 AM - Last modified Mar. 18, 2017 8:24 PM