Experts, influencers, and amplifiers—Exploring climate movements’ hyperlinking practices
While research shows different links between activism and science, little is known about activists engaging in science communication online, writes Frauke Rohden. Demanding that decision-makers should “listen to the scientists”, the climate movements Fridays for Future (FFF) and Extinction Rebellion (XR) emphasize the role of scientific knowledge in democratic decision-making.
Exploring the two movements' hyperlinking practices reveals a difference in the extent and selection of hyperlinks on their websites, pointing to influencer-based communication and focus on popularization of science by FFF and expert-based communication leaning on academic publications by XR, with both movements acting as amplifiers of existing science communication efforts.
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