GVC-transitions Role of Global Value Chains in Transitions to Sustainability

Status
Completed
Duration
01.01.2016–31.12.2022

The project analyzes how coffee production in East Africa, known to cause environmental degradation and maintain rural poverty, can become more sustainable under increasingly challenging conditions.

About the project

view of coffee bean farm
Photo: Colourbox.com

GVC-transitions explores how the private sector can contribute to a shift towards a sustainable society. The project analyzes how coffee production in East Africa characterized by ever-increasing environmental challenges can manage the transition.

For example, it is expected that the demand for coffee will double, while the area suitable for coffee production will be halved by 2050. How can the coffee industry produce twice as much coffee in half as much area while it is known to cause environmental degradation and persistent poverty?

Based on two ethnographic field studies from coffee production in Burundi and Ethiopia, this project explores how complex socio-ecological processes evolve in the face of environmental and economic change. We find that this challenge cannot be solved with only technology, but that we must focus on the human aspect of the value chain.

We find the human values ​​of the players in coffee production to be a possible explanatory factor for why we resist or are willing to make drastic changes in order to adapt, as well as participate in the green transition. The project is now in a deeper analysis phase, and will soon share exciting findings.

Objectives

The primary objective of GVC-Transitions is to understand the role of global value chains in a societal transition towards sustainability, with an emphasis on their potential to contribute to adaptation in land management among small-scale farmers to environmental and economic change.

The secondary objectives are:

  • To identify social and ecological impacts of speciality coffee production in land areas under pressure in East Africa.
  •  To provide solution oriented recommendations to stakeholders from the coffee industry on how coffee production in East Africa can be more sustainable and climate resilient.
  • To contribute to theory on more integrated understandings of environmental change as an inherent part of socio-ecological production processes.
  • To develop capacity of young scholars through PhD stipends, and to further enhance North-South partnerships.

Collaboration

The research is carried out as an academic North-South partnership between the University of Oslo, and Dept. of Geography and Enivornmental Studies, Addis Ababa University. GVC-Transitions is built upon co-production of knowledge with relevant stakeholders such as coffee farmers, the private and public sector. These user groups will be included in the research throughout the project cycle and will benefit from dissemination activities.

Participants

Publications

  • Rosenberg, Milda Nordbø (2023). Transforming Burundian “taste of place”: From shunned in commercial blends to specialty coffee. Norsk Geografisk Tidsskrift. ISSN 0029-1951. 77(4), p. 255–267. doi: 10.1080/00291951.2023.2248997. Full text in Research Archive
  • O'Brien, Karen (2021). Reflecting on the Anthropocene: The Call for Deeper Transformations. Ambio. ISSN 0044-7447. 50(10), p. 1793–1797. doi: 10.1007/s13280-020-01468-9. Full text in Research Archive
  • Rosenberg, Milda Nordbø (2021). What matters? The role of values in transformations toward sustainability: a case study of coffee production in Burundi. Sustainability Science. ISSN 1862-4065. doi: 10.1007/s11625-021-00974-3. Full text in Research Archive
  • Shrivastava, Paul; Smith, Mark Stafford; O'Brien, Karen & Szolnai, Laszlo (2020). Transforming Sustainability Science to Generate Positive Social and Environmental Change Globally. One Earth. ISSN 2590-3330. 2(4), p. 329–340. doi: 10.1016/j.oneear.2020.04.010. Full text in Research Archive

View all works in NVA

  • Rosenberg, Milda Nordbø (2022). Burundi. Standart. ISSN 1602-2246. 26, p. 12–19. Full text in Research Archive
  • Rosenberg, Milda Nordbø (2022). Frokostmøte: klimakaffe. Full text in Research Archive
  • O'Brien, Karen (2021). Looking into the Crystal Ball: What Does the Future Hold for the Cultural Environments. Full text in Research Archive
  • Rosenberg, Milda Nordbø (2021). Den skjøre freden i Burundi – naturkatastrofar og uro trugar eit av verdas fattigaste land. [Journal]. framtida.no. Full text in Research Archive
  • Boye, Ebba & Rosenberg, Milda Nordbø (2020). Myten om det naturlige markedet. In Hverven, Sigurd; Innset, Ola; Kristjánsson, Mímir & Dybedahl, Oscar (Ed.), Markedsmennesker: Kritikk av tidsånden. Dreyer Forlag A/S. ISSN 9788282655576. Full text in Research Archive
  • O'Brien, Karen (2020). Transformative Change at a Global Scale: From Understanding to Action. Full text in Research Archive

View all works in NVA

Funding

Funded by The Research Council of Norway

Project number: 255664

The total grant award was for NOK 5 200 000.

Environmental Research for a Green Transition (MILJØFORSK)

Norwegian version of this page
Published Aug. 19, 2025 1:00 PM - Last modified Aug. 19, 2025 1:03 PM