Call for papers on "Markets for Sustainability: Evolving Challenges, Imperfections, and Trade-offs"

Birthe Soppe, Panikos Georgallis, and Shon Hiatt are convening a track on "Markets for Sustainability: Evolving Challenges, Imperfections, and Trade-offs" at the EGOS Colloquium in Vienna in July 2022.

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In response to fundamental global challenges connected to sustainability issues, including clean drinking water, climate change, biodiversity loss, poverty, and inequality, the development of markets seeking environmental, social, and economic change has received increasing attention from organization scholars. For example, the study of markets such as those for ethical clothes (Schiller-Merkens, 2017), green buildings (York & Lenox, 2014), renewable energy (Georgallis et al., 2019; Grandy & Hiatt, 2020; Sine & Lee, 2009), organic food (Lee et al., 2017), fair trade products (Reinecke et al., 2012), and microfinancing (Battilana & Dorado, 2010; Cobb et al., 2016) has been at the heart of many recent developments in management and organization theory. Variably labelled as social-benefit (Corbett & Montgomery, 2017), moral (Georgallis & Lee, 2020; Hedberg & Lounsbury, 2021), or sustainable markets (Cohen & Winn, 2007), what these domains have in common is that they strive for a more balanced view of markets as solutions for global problems – one centered around the ‘triple bottom line’ (Bansal, 2005) of the economy, society, and environment.

The aim of this sub-theme is to bring together scholars with an interest in markets for sustainability. In line with the EGOS Colloquium overall theme, we are particularly interested in contributions that explore the imperfections of evolving sustainable markets. Sustainable markets, their actors, and the institutions governing them are far from static and perfectly organized. We solicit submissions that explore the impact of changing institutions, including standards, certifications, regulations, and metrics, as well as the inter-organizational collaborative and competitive dynamics that unfold when these markets (attempt to) grow beyond their ‘alternative’ niches.

See the call on EGOS' webpage for more info.


The submission deadline is Tuesday, January 11, 2022, 23:59:59 CET.


Published Sep. 28, 2021 9:55 AM - Last modified Sep. 28, 2021 9:55 AM