2013

Published Aug. 28, 2013 1:44 PM

In a chapter in this new book about food research Marianne Lien and Eivind Jacobsen argue that marketers have worked hard to understand and shape the buying practices of urban shoppers, acknowledging how their diverse, segmented and unruly behaviour has changed over time. The authors explore how marketing emerged out economics as a field of knowledge, how it has filled the growing distance between buyers and sellers and they look at some of its successes and failures.

Read more about the book at www.bloomsbury.com

 

Publisert 17. jan. 2013 16:48

Unni Wikan has spent more time in sustained fieldwork in more societies than any other anthropologist whom I know, and these essays are the connective tissue among her most substantial work. They demonstrate her theoretical acuity in defining an approach that always places human experience first. As a result, she develops attractive, balanced, pragmatic views of culture, relativism, and the tendency in cultural anthropology, at least, to emphasize difference over the coherence of human experience in whichever culture and society it is engaged. They are exemplars and a test, as well, of just that approach which understands that common humanity is to be found anywhere, though complicated by distinctive cultural orientations to the expression of personhood.

Georg Marcus, University of California, Irvine

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