Qualitative Studies of Attitude Scales
The project investigates attitude scales with the help of a so called “think-aloud” procedure.
A result of the use of this method is that certain attitude statements (in Norway, but not in the Netherlands) can trigger associations with particular “sources” or ideological discussions (for example the Norwegian Progress Party).
The findings indicate that attitude statements which are formulated with a view to be easily culturally recognizable can risk becoming objects for a “meaning shift”, i.e. that the statement can be interpreted in the light of the source with which it is associated.
By identifying these sources, the findings give a deepened social-psychological understanding of what can underlay a more general “social desirability”, when people answer attitudinal measures.
Currently, in both the Netherlands and Norway, similar studies of our Xenophobia scales are been done