Although irrelevant for policy learning or persuasion, this information strongly increased the support of particular parties. More specifically, parties with ‘ownership’ of the issues involved gained votes. Certain types of voters were more likely to change voting intentions post-treatment than others, but which types crucially depended on the issue area under focus. Nevertheless, the results indicate that the issue focus of campaigns is very important for vote choice. Hence, one should expect that, for instance, even ‘neutral’ political news coverage at or close to election day could affect voters in predictable ways. Furthermore, one should expect different parties to fight hard to steer the focus of campaigns towards issues where they have ownership.
Scandinavian Political Studies
Article first published online: 21 MAY 2014
DOI: 10.1111/1467-9477.12029