The Television Industry as a Market of Attention

Tore Nilssen

Published in:

Nordicom Review, 31:1, 2010, 115-123


In this article, I present an economist’s perspective on the TV industry and view it as a so-called two-sided market, with advertisers on the one side benefiting from the presence of TV viewers and TV viewers on the other side having a dislike for advertising on TV. I use this framework to discuss the likely future development of pay TV, in particular how a future increase in competition in the TV industry will affect the prevalence of pay TV over advertising-financed TV.

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Published Nov. 4, 2010 2:09 PM - Last modified Dec. 11, 2015 10:30 AM