TradLife, TradWife: Women of the Alt-Right
The rise of the alt-right on social media has prompted much media and scholarly attention in recent years, yet very little is understood about the women behind this movement. In line with C-REX’s thematic focus on gender and extremism, the project is the first in-depth exploration into the world of female alt-right influencers online
About the project
The project analyses how these tech savvy women use mainstream social media platforms such as Twitter, YouTube, and Instagram, in order to build audiences and recruit followers. At the core of their message is modelling a ‘tradwife’ (or traditional wife) lifestyle centred on issues of dating, relationships, marriage, and family life. These female alt-right influencers help create the image of a community based on friendship and adventure, which spans a global alt-right network. The project’s aim is to offer solutions for how policy makers, tech companies, and civil society can counter the alt-right with internationally driven approaches.
This project is funded by the Centre for Research on Extremism